5 Underrated Ways to Make Your Beauty Brand More Inclusive
Alright, beauty fam, let’s talk inclusivity!
In today's world, being inclusive isn't just a nice-to-have, it's a must if you want to be a successful brand. The beauty industry is all about making people feel fabulous, and that means everyone.
We all know the basics: shade ranges and diverse models are crucial. But if you really want to elevate your brand and make everyone feel seen, we’ve got to dig a bit deeper. Here are five fresh, less obvious ways to make your beauty brand a beacon of inclusivity. Let’s get into it!
1. Universal Packaging Design
First up, let’s chat packaging. We often overlook this, but accessible packaging is a game-changer. Think about it. How frustrating is it to struggle with tiny fonts or finicky lids? Make your packaging user-friendly for everyone, including those with disabilities. Larger labels, tactile markers, and easy-to-open designs can make a world of difference. Grace Beauty is already rocking this, proving that inclusive packaging can still be chic.
2. Gender-Neutral Marketing
Next, let’s bust out of the gender binary! Ditch the “for him” and “for her” labels and embrace a gender-neutral vibe. Use inclusive language that speaks to everyone, and feature models who defy traditional gender norms. Beauty is for everyone, and your marketing should scream that loud and clear. Fluide is nailing it with their all-gender makeup, showing that inclusivity is the future.
3. Personalized Beauty Solutions
Here’s where it gets high-tech. Imagine AI and machine learning creating products just for you. Personalized skincare routines or custom foundation shades that match your unique skin tone and type? Yes, please! This level of personalization says, “Hey, we see you, and we’ve got just what you need.” Brands like Function of Beauty are leading the charge, making us feel extra special.
4. Cultural Competence Training
Okay, now some real talk. Understanding your diverse customer base is key. Regular cultural competence training for your team ensures everyone is on the same page. It’s about respecting different cultural practices and beauty standards, so your marketing and products don’t miss the mark. This isn’t just about avoiding faux pas; it’s about showing genuine respect and love for all cultures.
5. Inclusive Brand Storytelling
Finally, let’s get personal. Authentic storytelling can make your brand feel like a cozy community. Share real stories from diverse voices and backgrounds. Feature customer testimonials and partner with influencers who represent underrepresented communities. Make these stories the heart of your brand, not just a side note. The efficiency of this strategy is a strong advocate for How Understanding Copy Psychology Will Hack Your Brand's Growth. #AerieREAL campaign by Aerie is a prime example of how powerful this can be.
Conclusion
Inclusivity in beauty is about more than just ticking boxes, it’s about creating a brand where everyone feels at home. From universal packaging and gender-neutral marketing to personalized products and authentic storytelling, these strategies will help you build a truly inclusive brand.
Ready to take your inclusivity game to the next level? Let’s make the beauty world a more welcoming place for everyone. Are you in?
Let’s discuss storytelling strategies to let your audience know about your commitment to inclusivity.
