Work concepts
As a fashion and beauty writer, I aim to find the words that will showcase the singularity of your brand with creativity and authenticity.
E-commerce copywriting for a Makeup brand
Customer-oriented product description that includes the following strategy:
Creative product naming and shade naming that associate the product with a desired feeling.
Benefit-focused product description, bringing solutions to existing lipstick-problems.
Relatable and inspiring storytelling to trigger an emotional reaction and demonstrate the importance of the product.
Creative slogan creation to inspire the reader, and emotionally condition them to take action.
Benefit-focused product composition that speaks to the reader for more relatability and for transparency.
Social media copywriting for a Makeup brand
This work announces the release of the brand’s new product targeted to a young adult audience. It includes the following strategy:
Informative description that brings a solution to a problem and shows the brand’s unique selling proposal.
Relatable content with the use of adapted brand voice and pop culture references (“dull where?”; “Flick of the wrist”).
Marketing and sale-oriented calls to action to guide the purchasing process, and incentivize the customers to share their purchase.
#ScoopTheGlow Social media campaign
For Gelato Beauty's summer campaign, I crafted a series of playful and enticing mock Instagram ads to promote their vegan, handmade lip gloss line. The #ScoopTheGlow campaign draws inspiration from the delicious appeal of gelato, blending it with the radiant allure of their lip products. The strategy behind this campaign included:
Irresistible Imagery: Using the metaphor of gelato to create a craving for the product, making the lip glosses feel like a summer treat your lips can indulge in.
Playful, Engaging Copy: Each ad plays on the idea of "scooping" up the perfect glow to create a fun and memorable connection between the product and the season.
Timely, Themed Messaging: For the gold shade release during the Summer Olympics, the copy "Your lips won gold. Sweeten your pout and hit the podium" ties in perfectly with the excitement of the games, making the product launch even more relevant and appealing.
Newsletter copywriting for a fashion brand
Newsletter announcing the release of the brand’s Spring collection. This work includes the following strategy:
Creative use of the lexical field of spring to exude a desired emotion.
Informative customer-focused body showcasing all the benefits of the new collection.
Use of vocabulary that triggers a sense of desirability, with phrases such as “finally out”.
Use of vocabulary that aims to make the reader feel special, with phrases such as “exclusive access” and “stand out”.
Calls to action redirecting the customer to the brand’s shop, and to the “fast buy” website feature.
Blog post for a fashion brand
This post aims to persuade a young adult audience to shop capsule wardrobe-friendly items from the brand’s women's collection. It includes the following strategy:
Personal goal-oriented title.
Informative and benefit-oriented content to educate the audience and solve their wardrobe problems.
Building proximity with relatable situations, pop culture references and adapted brand voice.
A clear call to action to redirect the readers to the brand’s e-shop.
Strategic keywords for search engine optimization.
Read more from me
The Paris Olympics present a unique chance for fashion and beauty brands to gain global visibility and drive engagement. Explore actionable tips for leveraging Olympic-themed content, engaging with real-time social media trends, and creating impactful promotions.